#Rover headline ideas how to#
#Rover headline ideas free#

Here are some other tactics we pulled from the sales presentation: Tactic #1: Use Graphics/Diagrams Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.īefore: Customer’s needs when they came onĪfter: What your company accomplished for themīridge: How they got there (specific actions and outcomes) Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.Īdd the mission statement of your company - something Contently does from Slide 1 of their deck.

#Rover headline ideas how to#

Why It Works: Precise details prove that you are telling the truth.Ĭontently - How to Build A Strong Bridge, Brick By Brick Include statistics that tie real success to the benefits you mention.Įxample: “71% lift driving visits to retailer title pages” (Slide 26). Why It Works: We process visuals 60,000 times faster than text. Use icons to show statistics you’re comparing instead of listing them out.Įxample: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100. Instead of spoon-feeding them everything word for word, you let them interpret. In presentations, pictures help you create connections with your audience. Why It Works: Pictures are more effective than words - it’s called Picture Superiority. Use simple graphics to convey meaning without text.Įxample: Slide 2 is a picture of a consumer’s hand holding an iPhone - something we can all relate to. Here are some further techniques used during the sales presentation: Tactic #1: Use Simple Graphics What to do about it: Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions. And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones. All it takes is 500 milliseconds (1/20th of a second). Studies by psychologists show that we register smiles faster than any other expression. The placement of those graphics is an intentional persuasion technique. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them. You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. A study at Harvard tells us that emotion is contagious. The methods used in the sales presentation examples below will help you do the same.įacebook - How Smiles and Simplicity Make You More Memorable In fact, a lot of companies are already using this formula to great success. Basically anywhere you need to get people excited about what you have to say. It’s super simple, and it works for cold emails, drip campaigns, and sales discovery decks. Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

After → Imagine what it would be like if….

Before-After-Bridge: The Only Formula You Need To Create A Persuasive Sales Presentation Luckily, there’s a three-step formula for that. One of the best ways to prove value is to contrast life before and after your product. The good news: You can influence how prospects perceive these gains and losses. Unless the gains far outweigh the losses, customers will not adopt it.” Gourville calls this the “ 9x Effect.” Left unchecked, it can be disastrous for your business.Īccording to Gourville, “It’s not enough for a new product simply to be better.

Harvard Business School professor John T. Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing. Inside The Mind Of Your Prospect: Change Is Hard “We’re here for you” slide: Include a call-to-action and contact information.Social proof slides: Customer logos with the mission statement on one slide.The “Bridge” slide: Short outcome statements with icons in circles.Company introduction: Who you are and what you do (as it applies to them).

The “After” picture: How life looks with your product.The “Before” picture: No more than three slides with relevant statistics and graphics.Title slide: Company name, topic, tagline.

#Rover headline ideas free#

Track presentations Page-by-page breakdowns to help you find the most engaging pages in your presentation Try Yesware Free 7 Types of Slides to Include In Your Sales Presentation So what can you do to make your offer compelling?įrom different types of slides to persuasive techniques and visuals, we’ve got you covered.īelow, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes. Or simply focusing on your sales pitch won’t do the trick. A brilliant sales presentation has a number of things going for it.īeing product-centered isn’t one of them.